Mackey Szar
Situation:
Although it had many high-profile clients, Minneapolis-based package
design firm Mackey Szar was frustrated that it lacked the name recognition
enjoyed
by many
smaller firms. Following a client referral, Mackey Szar brought in RMS Public
Relations to create a public relations program that would heighten the firm’s
visibility among current and potential clients.
Strategies:
Because of its wide experience designing packaging in several categories,
Mackey Szar had several interesting projects that could serve as case studies.
By discussing
objectives and prioritizing audiences, RMSPR was able to create a media relations
plan that leveraged the firm’s experience while highlighting its creativity
and strategic approach to design.
Results:
In less than 12 months, Mackey Szar enjoyed multiple placements in key trade
publications, including these:
